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What you'll learn


  • How design and creative magazines work and what they can offer you. 

  • The best ways to contact magazines.

  • How to save money by doing your own PR and becoming more effective at getting things published.

  • Examples of good and bad communication and why some pitches to journalists cut through while others don't.

  • How to write the perfect press release, including tips on writing your own introduction, headline, standfirst and top line, as part of an informal workshop.

  • Techniques for being interviewed.

  • Understanding how to pitch and write a longer piece. 

  • The benefits of getting to know journalists. 

  • Media law for beginners.

  • Leave with key takeaways. 


Check dates and sign up

The online course takes one-and-a-half hours and has been condensed to fit into the working week.

About me


Tom Banks

I am the editor of Design Week, an online magazine for the design industry. I've worked as a journalist since 2005, initially writing about music before focusing on design. In my time with Design Week I've been a reporter, senior reporter, news editor and editor. I've run design awards, spoken at and moderated events, worked on videos and podcasts, contributed to newspapers and BBC programmes, and been a guest lecturer at universities. I've also received thousands of pitches from designers, creatives and the PRs who sometimes represent them. Now I'm on a mission to help designers form better relationships with journalists and get their work published.

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